Hafidh AlSamarrai

E-commerce concept, applications, effects and the planning for its implementation is becoming a major concern to companies, organizations, establishments, people and even countries and communities. As it imparts a new approach and direction to trade and commerce and the way it is conducted. The application of e-commerce is increasing day after day in almost an exponential manner. It is, therefore, important that we have a close look at the subject and explore its concepts and contents in this market and compare it with the trend in the U.S. and may be Europe This study makes an endeavour to present in brief the understanding of executives and decision-makers in Saudi Companies and establishments the concept of E-commerce and their inclination or willingness to apply the same. Willingness to attend training courses was used as an indicator to apply e-commerce. The expected dates for conducting training courses was the other indicator used for the willingness and readiness to apply e-commerce. The essential requirements for implementing e-commerce have been listed and an attempt has also been made to indicate the various hurdles faced in applying e-commerce by companies and establishments in the Kingdom.